The Wright Sisters Group | Union Realty Brokerage Inc. - The Beaches, Leslieville, Riverdale and East York Real Estate Specialists – Your East End Toronto Real Estate Team
15 September 2016

Your front door says more than you might think!

Some aspects of your home go way beyond it’s resale value, and effect peoples buying decisions subconsciously without them even knowing it’s an influencing factor. Did you know that the colour you paint your front door says a lot about the type of person you are and sends a message about your home? Well, you may be surprised about the message you’re sending to potential home buyers. This is what psychology says the various colours portray.


Red – according to Chinese Feng Shui principles, red conveys a welcoming message and sets the expectation that your home is vibrant and exciting. 

Green – Conveys that your home is a place of health, peacefulness and balance, which are all very positive things to portray.

Blue – Conveys that your home is a calm and relaxing refuge. A lighter blue gives off a more playful and friendly vibe, whereas a darker blue can signal a desire for privacy. 

Yellow – Conveys intelligence, clarity, confidence and a sense of humour. This is the colour an outgoing social butterfly paints their door and they will always have curious neighbours coming by to find out more about them.

Black – Conveys power, sophistication and authority. The person who paints their door black is a self-assured dominant individual.

Brown – A light brown conveys warmth and stability, while a darker brown could convey a need for privacy or isolation.

White – Historically speaking, white conveys purity, virtue and values.

Make sure you are sending the message you want to convey to your target market. If you have a cute town home near the Entertainment District, perhaps yellow is the perfect colour to showcase your hip and playful home. However, if you're selling a multimillion dollar home in Rosedale, maybe a black door will attract that sophisticated and savvy business person looking for his/her dream home. They might never know what really attracted them to the home in the first place, but you might have an idea.